EDMUND TIE initiates brand refresh
  • Latest news
  • 30 August 2019

EDMUND TIE initiates brand refresh

EDMUND TIE initiates brand refresh
A refreshed brand identity heralds a new era for the real estate organisation

Singapore, 30 August 2019 – Edmund Tie & Company (ET&Co) becomes EDMUND TIE, unveiling a refreshed brand that will unify its corporate identity across all offices in Singapore, Malaysia and Thailand.

The new go-to market name leverages the eponymous brand equity of EDMUND TIE to drive awareness, increase marketing efficiency and deliver service excellence by creating a memorable brand. “Ties that Bind” will be the organisation’s signature philosophy, which reflects the company’s vision to anticipate, navigate and accelerate towards the future, while forging long-lasting relationships with its people, clients, business partners and the community.

Chief Executive Officer Ms. Ong Choon Fah, comments: “Giving our brand a refresh is part of our organisation’s efforts to enhance our corporate image and strengthen our market positioning across Southeast Asia as we transform for the future. Our plan includes initiatives that redefine our value proposition, streamline operations and invest in our people to deliver on our signature philosophy. ‘Ties that Bind’ is about how we do business at EDMUND TIE and defines who we are at the core – an organisation of committed people who will go above and beyond to deliver excellent service.”

Commitment to service excellence

As Singapore’s foremost full-service real estate advisory and consultancy firm, EDMUND TIE will continue delivering service excellence to meet and exceed the expectations of our clients. From research and advisory to transactional and post-transactional support, the company is committed to ensuring its clients are well-supported.

New brand architecture

In conjunction with the alignment around the EDMUND TIE brand equity, the organisation has restructured its brand architecture to be implemented across its core brand pillars: Investment Advisory, Business Space & Retail, Residential, Auction & Sales, Research & Consulting, Valuation, Statutory Valuation & Property Tax Advisory, Property Management and Hospitality Management.

The new brand identity reflects EDMUND TIE’s refreshed value system, which represents “Insightful, Empowering and Authentic”.

  • Insightful

We derive market insights and anticipate trends through many years of multi-disciplinary experience and in-depth knowledge. This provides us with the foresight to advise clients accurately with credibility.

  • Empowering

We seek to inspire our clients, business partners and people, empowering them with the strategies and tools to help them realise their vision.

  • Authentic

We are in it for the long haul. We value the relationships we form with our clients, business partners and people with integrity and sincerity, holding ourselves to the highest ethical principles.

New corporate identity

In addition to introducing a refreshed brand architecture, EDMUND TIE has also taken the step to consolidate its visual identity. The decision to unify the organisation’s logo across markets reflects its commitment to excellence and empowerment, as well as its confidence to continually push for higher standards while driving business growth in the region.

The refreshed EDMUND TIE logo (left) will be used for offices in Singapore and Thailand while the revitalised NAWAWI TIE logo (right) will be used for Malaysia.

The refreshed visual identity will be rolled out across all customer touchpoints, including on property and marketing sales channels, digital, social media and advertising.


For further information, please contact:

Amanda Teng
Executive, Corporate Communications
+65 6393 2510

About Edmund Tie

Edmund Tie is a full-service, real estate consulting firm with more than 400 skilled professionals in the region. It is headquartered in Singapore and supported by offices in Kuala Lumpur, Malaysia, and Bangkok, Thailand. We offer a comprehensive suite of agency and professional services including investment advisory, business space and retail, residential agency, auction and sales, valuation advisory, statutory valuation and property tax advisory, research and consulting, property management, and hospitality management. For more information, please visit www.etcsea.com.

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